For publishers, media companies, and agencies, ad revenue is the backbone of the business. But managing ad submission, proofing, and approvals manually slows down production, frustrates advertisers, and limits scalability.
Enter automation.
Without automation, teams waste hours chasing files, fixing incorrect ad formats, and reworking proofs, leading to missed deadlines, production delays, and lost revenue opportunities.
That’s why automating this workflow isn’t just a luxury — it’s a necessity.
The Hidden Costs of Manual Ad Workflows
Traditional ad management relies on emails, FTP uploads, and manual file reviews — a process riddled with inefficiencies that leads to:
Slow Turnarounds: Every step, from gathering ad creatives to final approval, takes longer than necessary.
High Error Rates: A single incorrect file format or missed specification can derail an entire campaign.
Lost Time & Resources: Teams spend more time fixing errors than focusing on strategy and revenue growth.
Ad materials get sent back for revisions when they don’t meet specs, leading to frustrated advertisers, delayed production, and last-minute scrambling to meet deadlines. All of these costs add up.
Automating Ad Submission Eliminates Bottlenecks
With an automated ad submission platform like SendMyAd, advertisers can:
Upload their ads to a self-serve portal without needing manual intervention.
Get instant feedback on file issues before submitting, reducing back-and-forth.
Ensure their ad meets publisher specifications before it even reaches production.
By removing the need for manual checks at every stage, teams save hours, improve efficiency, and eliminate unnecessary delays. Nobody has time for any of that, right?
Automated Proofing Keeps the Process Moving
Creating visual proofs is one of the most time-consuming steps in the ad workflow. Traditionally, designers manually generate proofs and send them to advertisers, slowing the process down — especially when revisions are needed.
With automated proofing, advertisers get an instant preview of their ad as soon as they upload it. They can:
See exactly how their ad will appear in the final publication.
Make real-time adjustments without requiring a designer.
Approve the ad instantly, keeping the workflow moving forward.
By eliminating manual proof creation, design teams free up time, advertisers get faster approvals, and production stays on schedule.
Automating Approval Prevents Last-Minute Issues
Chasing approvals through email threads and shared drives creates confusion and delays. An automated approval system:
Centralizes all assets, so advertisers, sales teams, and production staff can review, comment, and approve together.
Tracks version history to eliminate confusion over the latest revision.
Sends automatic notifications and reminders to ensure nothing falls through the cracks.
With an automated approval process, ads move seamlessly from submission to final sign-off, reducing errors and keeping deadlines on track.
More Efficiency Equals More Revenue
By automating ad submission, proofing, and approval, publishers and agencies can:
Process more ad placements without adding staff.
Minimize costly production errors and delays.
Improve advertiser satisfaction by offering a frictionless workflow.
With a streamlined system in place, media companies can handle more ads, scale their business, and increase revenue — without increasing inefficiencies.
The Future of Ad Management is Automated
The days of manual ad workflows are over. Automating submission, proofing, and approval isn’t just about convenience — it’s about staying competitive.
If you’re still relying on outdated methods, it’s time to make the shift.
See How SendMyAd Can Transform Your Ad Workflow
SendMyAd automates ad submission, proofing, and approval — reducing errors, eliminating back-and-forth, and keeping your ad workflow moving. Want to see it in action? Schedule a demo today.