Bobit Business Media is a trusted name in B2B publishing, delivering insights through print magazines, digital content, and events in the fleet management, automotive, public safety, and beauty industries. Brian Peach, Vice President of Media Operations, oversees the workflows that keep their publications on track.
We recently sat down with Brian to explore how SendMyAd, our powerful ad submission portal, transformed Bobit’s ad management workflow by saving time, cutting errors, and boosting team efficiency.
The Challenge: An Outdated System Falling Short
Before SendMyAd, Bobit wrestled with a third-party system that couldn’t handle their needs. “The problems, the customer service and things like that were frustrating and it was like one guy that we would talk to,” Brian recalls, calling it “just a problem, a lot of problems.”
Managing ad materials via email only added to the frustration. “They could automate, but it wasn’t smooth or anything like that,” he says.
With a hefty ad load across dozens of magazines, Brian knew it was time for a change. “When the contract was coming up, we just said, ‘let’s get out of this.’”
The Fix: SendMyAd Syncs with Launchpad
SendMyAd stepped in, syncing seamlessly with Bobit’s Launchpad order management system. “It was key to me that we integrate rather than export, import, all that,” Brian says, “because there are so many changes last minute that are dangerous to miss.”
By integrating SendMyAd and Launchpad, Bobit built a streamlined ad workflow. “Any time a print ad is sold through our Launchpad system, it feeds it over to SendMyAd,” Brian explains. “If there’s no issue ID that exists, it’ll create one on the SendMyAd side and then create the reservation.”
The Payoff: Time, Accuracy, and Ease
The results came fast. SendMyAd saves “at least 15, 20 percent of our time,” Brian estimates, thanks to smart automation. “Someone can even upload an ad for the whole year because in our system, if someone signs a 12-month contract, all 12 come over, each as a reservation, and each has a notification date,” he says. “They can just place everything.”
Deadlines stopped slipping too. “We now feel confident that every reservation is in there. We’re not missing anything,” Brian confirms.
Quality errors like make-goods disappeared. “I don’t recall anything as far as a make-good due to, definitely due to color and yeah, things like that,” he says. “I don’t recall any make-goods from a quality standpoint.”
Advertisers jumped on board, hitting “ballpark, I would say 75-80 percent” adoption, Brian nods, and the team loves it. “The team overall is very happy with it. It’s smooth and it’s always improving,” he says.
Best of all? “One person can do a lot more than they could have in the past.”
A Partnership That Works
While SendMyAd handles the heavy lifting, Blanchard’s customer support makes it a perfect fit for Bobit.
“It’s a great back and forth, always trying to improve,” Brian praises, and he means it — tight deadlines and last-minute snags don’t faze the Blanchard team.
“Mitch is fantastic. If he needs to step in, he will, and that’s exactly what we need,” he says. “Herb is very helpful on the day-to-day type of issues. He’s done a lot for us.”
This hands-on teamwork keeps Bobit’s ad operations running like clockwork.
Why SendMyAd Wins: Brian’s Verdict
After nearly three years, Bobit Business Media trusts SendMyAd as top-notch ad management software — and Brian’s all in. “I would absolutely recommend it,” he declares with conviction.
“Simply because of the quality and efficiency that’s come from it and the customer service. It’s been very, very, very helpful for us.”
For publishers swamped with tight deadlines and mountains of ad volume, Bobit’s success proves SendMyAd turns chaos into calm. The next step is seeing what it can do for your team’s workflows.
Ready to see SendMyAd in action? Schedule a quick 15-minute demo today!